AR Virtual Try On
ROLE
Product Design Prototyper
PROJECT
Collaborated with engineers on web team to extend the virtual try on experience to include an augmented reality mode. Delivered custom garment textures and lighting using Adobe CC, Unity, and Maya. Fixed UI bugs in Unity. Worked with engineers to implement UX/UI recommendations. Collaborated with VP of Engineering to build out and test usability of AR feature on CMS with internal users. Had the opportunity to create a custom texture for a dress that was displayed during the AR app reveal in front of 300 people at a design conference.
Learned about building an AR app with ARKit, exploring unknown territory, and pairing code with design to implement and test features faster. Solved unique problems of trust centered around garment fit accuracy in augmented reality. We had the opportunity to educate users about AR, guide them through the flow, and show how AR virtual try on is a valuable tool in their decision making process when choosing the perfect fit and purchasing clothing online.
To gain user trust, we built an innovative feature that allows users to add a garment on their personalized body shape and size to their environment in AR as normal, then add another personalized body in AR with a different size of that same garment. This allows users to get amazing visual feedback on how a garment will fit them, especially if the user in between sizes. In addition to this feature, the garments all have exceptionally high quality texture maps. A user can walk around a garment and get close enough to view the color of stitching, the texture of a button, or the intricate details of a fabric print.
Learned about building an AR app with ARKit, exploring unknown territory, and pairing code with design to implement and test features faster. Solved unique problems of trust centered around garment fit accuracy in augmented reality. We had the opportunity to educate users about AR, guide them through the flow, and show how AR virtual try on is a valuable tool in their decision making process when choosing the perfect fit and purchasing clothing online.
To gain user trust, we built an innovative feature that allows users to add a garment on their personalized body shape and size to their environment in AR as normal, then add another personalized body in AR with a different size of that same garment. This allows users to get amazing visual feedback on how a garment will fit them, especially if the user in between sizes. In addition to this feature, the garments all have exceptionally high quality texture maps. A user can walk around a garment and get close enough to view the color of stitching, the texture of a button, or the intricate details of a fabric print.
PROBLEM
HMW gain trust of user on AR garment fit accuracy?
SOLUTION
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OUTCOME
The launch of the FittingRoom by Avametric AR capabilities marked one of the first AR virtual try on apps to launch in the Apple App Store shortly after ARKit was released in the summer of 2017. The app featured Adidas, Ann Taylor, and LOFT garments that our internal 3D artist team digitized with proprietary software. We observed a large increase of users after we launched the app with new brand partners and AR capabilities. In addition to that, the conversion rate on our brand partners' e-commerce sites drastically increased, which increased our revenue. Unfortunately, Avametric was acquired in October 2018 and the product focus moved away from e-commerce, so the app is no longer maintained or in the app store.